Changing behavior is difficult. Simple, “quick fixes” are often not effective. The more ways you can engage employees about safe driving and avoiding distracted driving, the more likely you are to be effective in improving traffic safety.
Companies lose billions of dollars through motor vehicle crashes. Educating your workforce about distracted driving will help keep employees safe and may lower costs.
This website provides a comprehensive 4-Step Toolkit to help businesses and organizations improve employee safety by implementing a distracted driving program in the workplace. These tools will help you:
Short videos help explain each Step of the journey.
Or continue scrolling to learn more about the business impacts and how this website can help you.
Thank you for helping to save lives through your leadership in ending distracted driving!
Motor vehicle crashes impact to employers in the U.S. through:
0f crashes involve driver distraction as a factor causing:
Traffic crashes threaten safety:
Crashes can seriously injure or kill employees or others.
As an influential leader, you play an important role in improving traffic safety in your workplace and in your community. Improving traffic safety saves lives and reduces injuries. Improving traffic safety also directly benefits the workplace by reducing insurance costs, workers’ compensation fees, and lost hours. Many traffic safety incidents occur during the workday or during an employee’s commute to or from work.
This website is designed to help businesses create a workplace culture of safe and responsible driving.
Research has shown that employees who learn about safe driving at work take that knowledge home to their families and communities.
Creating a culture of safety to reduce distracted driving includes rowing shared beliefs and behaviors that support safe driving among drivers and non-drivers.
This toolkit can help you grow protective beliefs and behaviors that prioritize safety and encourage safe driving behaviors.
Using this website provides guidance in a 4-step process (each with specific tools) to decrease distracted driving among employees in your workplace.
Changing behavior is difficult. Simple, “quick fixes” are often not effective. The more ways you can engage employees about safe driving and avoiding distracted driving, the more likely you are to be effective in improving traffic safety.
Distraction includes taking your eyes off the road, taking your hands off the steering wheel, or taking your mind off what you are doing.
Any number of activities can take the driver’s attention away from the task of driving such as:
Tending to a child or pet
Using a navigation system
Adjusting a radio or other device
Talking to passengers
Talking on a cell phone
Texting or using a messaging app
Browsing websites, answering email, or viewing social media sites or photos
Eating or drinking
Grooming (brushing teeth, applying make-up, etc.)
Even sneaking a peek at text messages or emails while stopped a traffic light is dangerous because the driver may not be able to adjust their eyes from the screen to see a pedestrian or bicyclist in a crosswalk or on the roadway.
Even if the driver’s eyes are on the road, their attention can be elsewhere. This is called inattention blindness.
Unfortunately, people have driven through red lights – while apparently looking straight ahead. While their eyes could see the red light, their mind did not perceive it, and they did not stop.
Watch the short introductory video.
In creating and implementing a workplace policy, it is important to understand current laws in Washington. In Washington, it is against the law to use your cell phone while you are driving.
Laws explicitly include both text-based communications and talking on the phone while driving without appropriate hands-free devices.
Washington also acknowledges that a wide variety of other behaviors could distract a driver and result in dangerously distracted driving. An officer can cite a driver for engaging in any activity not related to the actual operation of the motor vehicle in a manner that interferes with its safe operation. See: https://wadrivetozero.com/distracted-driving/ for more information about the laws.
Company business: any situation where an employee is performing tasks on behalf of their employer.
Hands-free device: a mobile device that can be operated through voice command, often through a wireless or Bluetooth connection, integrated into the vehicle.
Hand-held device: a mobile device that is operated while holding the phone in hand and operating it through pressing buttons or a touch screen.
Mobile device: any portable communication device including (but not limited to) mobile phones, smart phones, tablets, and laptop computers.
Employer-owned or Employee-owned device: Employees may conduct company business on devices that are either employer owned or employee owned. Both types of devices may be for work as well as personal uses.